What is the standard for labeling sponsored content in video?

• A. Include a brief note at the end.
• B. Disclose sponsorship in a separate video.
• C. No disclosure is required if sponsor is well-known.
• D. Clear disclosure at the start and in captions; separate from editorial voice; avoid deceptive editing.

Answer: (D)

Disclosing sponsorship clearly and conspicuously from the start, with on-screen captions, and keeping the sponsorship separate from the creator’s editorial voice is the standard for labeling sponsored video content. This approach ensures transparency for viewers right from the moment they start watching, and the captions provide a visible reminder even if the video is viewed with sound off or skimmed. Keeping the sponsorship distinct from the editorial voice helps viewers understand when the content is paid or endorsed, so they don’t misinterpret it as independent opinion. Avoiding deceptive editing means the sponsor’s presence isn’t hidden or minimized within the footage, preventing tricks that blur the line between advertisement and content.

Other options miss the point because a brief note at the end can be easily overlooked, disclosures in a separate video don’t guarantee visibility during or before viewing, and assuming no disclosure is required for well-known sponsors ignores the obligation to be transparent about sponsorship regardless of fame.