What is the standard for headline accuracy?

• A. Headlines must reflect article content truthfully, avoid sensationalism, and not mislead readers.
• B. Headlines can emphasize sensational aspects to boost engagement.
• C. Headlines should reflect only the first sentence of the article.
• D. Headlines should be written by the marketing team.

Answer: (A)

Headlines should accurately reflect the article’s content, avoid sensationalism, and not mislead readers. This standard matters because a headline is often read before the full piece, and readers rely on it to understand the topic, scope, and credibility of the story. In practice, the headline should capture the main point or finding of the article, avoid overstating or exaggerating results, and refrain from implying facts not supported by the article or its sources. If a study shows a modest effect, the headline shouldn’t proclaim a dramatic breakthrough; if there are multiple viewpoints, the headline shouldn’t cherry-pick to push one angle. Sensationalism to boost engagement or writing headlines solely for marketing purposes would mislead readers and erode trust, which is why those approaches don’t fit.