What is the correct approach to disclosing sponsorship in video content?

• A. Disclose sponsorship in a separate video.
• B. No disclosure is required if the sponsor is well-known.
• C. Disclose sponsorship only in the comments.
• D. Clear disclosure at the start and in captions; separate from editorial voice; avoid deceptive editing.

Answer: (D)

When sponsorship is involved, it's essential that viewers understand the influence behind the content from the start. The best approach is to make the disclosure clear at the beginning of the video and also visible in the captions, while keeping the sponsorship separate from the editorial voice so it isn’t confused with an independent endorsement. This ensures transparency, helps viewers assess potential biases, and remains visible even if the video is shared or clipped.

Disclosing only in a separate video hides the sponsorship from the main content, so viewers may miss the disclosure. Saying there’s no disclosure because the sponsor is well-known ignores the obligation to be transparent to all audiences. Posting the disclosure only in the comments is easy to overlook and does not satisfy the need for clear, immediate transparency.