What is Forbes' policy on affiliate marketing disclosures?

• A. Do not disclose affiliate links.
• B. Disclose affiliate links or revenue arrangements; ensure disclosures are clear and not hidden.
• C. Only disclose affiliate links in the footer.
• D. Disclose affiliate links only if asked by reader.

Answer: (B)

Transparency about monetization is the key idea here. Forbes requires that any affiliate links or revenue arrangements be disclosed and that those disclosures be clear and not hidden. This approach keeps readers informed about potential earnings behind a recommendation and aligns with FTC guidelines for clear, conspicuous disclosures. The best practices include placing disclosures near or with the content that includes the affiliate link, using plain language like “This post contains affiliate links, and we may earn a commission if you click through and make a purchase.” Disclosures that are hidden in a footer or shown only if asked by a reader miss the mark, since they don’t keep readers adequately informed.